This is the solution for chaotic Bangalore's traffic...
Tushant
We the people of India, no doubt are crazy for cricket but we are equally crazy about our film songs. Were in the world you will find people buying movie scores. Visit a music shop and you'll be amazed to find the collection of bollywood music they have. Tollywood and chennai films music are also worth listening. Our music channels telecast movies songs close to 70% of their show time, though most of them are repeats still we listen to them again and again.
So what can a company do to give them an edge over others in terms of marketing specially in India. The answer is: Prepare a jingle, a catchy one; wordings hardly matter!
Even if the product is not targeted for children they will hum the tunes. This brings the brand to the house. I still remember Nirma ad "Nirma - washing powder Nirma, Doodh si safeedi...". Everytime I used to see other detergent (mostly Surf) at my house I used to say we should get Nirma.
How about Titan Watches? The melodious piano tune, each note of that tune strikes a new chord in you.
But its Airtel that has managed to take its Jingle to altogether a new level. Its composed by legendary AR Rehman. They have even altered the tune successfully in lot many ways to give their ads a new feel. As a new entrant Tata-Docomo has managed to get their brand into the households with its unique jingle "Do-co-mo... Do-Ccoo-Mooo". Even now Reliance GSM has roped in Hritik and a decent (airtel like) tune for their promotion. I'll not mention Vodafone (or Hutch) here as they have completely different strategy for themselves. Aircel, Indicom and Uninor have to do a lot of catching up in this competitive mobile services market.
There are other jingles that have made a huge impact like cadbury's "kya swaad hai zindagi mein", Britania's "tin tin ttrind", Nestle Maggie's "bas do minute..."
Last but not the least: Remember when every scooter was called a chetak? It was Bajaj that brought the royal dream ride for every Indian middle class family and the jingle that is still hummed even though there are no more chetaks galloping on the roads "buland bharat ki buland tasveer... Hamara Bajaj".
That's it, if an ad has nice catchy humming music Indian customers will sing it, talk about it, try it, recommend it and eventually the brand will be the talk of the town. Isn't that all required out of an advertisement?
So what can a company do to give them an edge over others in terms of marketing specially in India. The answer is: Prepare a jingle, a catchy one; wordings hardly matter!
Even if the product is not targeted for children they will hum the tunes. This brings the brand to the house. I still remember Nirma ad "Nirma - washing powder Nirma, Doodh si safeedi...". Everytime I used to see other detergent (mostly Surf) at my house I used to say we should get Nirma.
How about Titan Watches? The melodious piano tune, each note of that tune strikes a new chord in you.
But its Airtel that has managed to take its Jingle to altogether a new level. Its composed by legendary AR Rehman. They have even altered the tune successfully in lot many ways to give their ads a new feel. As a new entrant Tata-Docomo has managed to get their brand into the households with its unique jingle "Do-co-mo... Do-Ccoo-Mooo". Even now Reliance GSM has roped in Hritik and a decent (airtel like) tune for their promotion. I'll not mention Vodafone (or Hutch) here as they have completely different strategy for themselves. Aircel, Indicom and Uninor have to do a lot of catching up in this competitive mobile services market.
There are other jingles that have made a huge impact like cadbury's "kya swaad hai zindagi mein", Britania's "tin tin ttrind", Nestle Maggie's "bas do minute..."
Last but not the least: Remember when every scooter was called a chetak? It was Bajaj that brought the royal dream ride for every Indian middle class family and the jingle that is still hummed even though there are no more chetaks galloping on the roads "buland bharat ki buland tasveer... Hamara Bajaj".
That's it, if an ad has nice catchy humming music Indian customers will sing it, talk about it, try it, recommend it and eventually the brand will be the talk of the town. Isn't that all required out of an advertisement?